Getting to the top of list in a search engine such as Google takes more than just optimising the site. The chances are, unless the content of your site is totally unique, a large proportion of your competitors will have search engine optimised sites also.
This means even if you do optimise the data on your site, no matter how perfect it is you may still end up way down the list.. simply because the others have been there longer..
That's not to say you shouldn't bother; getting optimised is the first step, but then you need to keep it optimised, regular updates and constant analysis of data and conversion rates.
One of the things we do is analyse your competitors and develop cost effective solutions to increase your click through rate, which in turn improves your ranking on google. Each case is different so there are no definate answer, what we'll do is make and suggest changes and improvements that need to be made to your site, and hopefully get you a much higher ranking in the search engines.
We can also provide you with email marketing software, which enables you to analyse the effectiveness of your email campaigns.
